Park Lofts Tower Location

The Park Lofts Tower site occupies a true AAA location in the very heart of Asunción – the capital’s most prestigious address. Plots of this caliber are normally off the market; acquiring this exceptional property was a rare stroke of fortune.

The site sits directly across from Paseo La Galería, Paraguay’s most significant mixed-use complex, featuring a luxury fine-dining district, an indoor jungle, a multi-level shopping mall, a Cinemark cinema, and the exclusive Zona Fit gym. It also houses numerous offices, including the headquarters of Huawei, Banco Itaú, and Ueno.

Right opposite our Park Lofts Tower (Avenida Santa Teresa, near Aviadores del Chaco) stands the Blue Tower, home to the main offices of Banco Itaú Paraguay. Next door are the four towers of the World Trade Center Asunción, while just a short walk away lies Shopping del Sol with more restaurants, nightlife, and another major mall. In Asunción’s climate, these modern, air-conditioned shopping centers often serve as the equivalent of European city centers—vibrant hubs for business, leisure, and social life.

Thanks to this unique location at the core of the city’s economic and social center, the Park Lofts Tower site is a true jewel: it combines a prestigious address with maximum urban lifestyle quality and first-class infrastructure.

The timing makes this location even more remarkable: In 2025, Asunción recorded a 198% year-over-year increase in remote workers and digital nomads—the highest growth rate worldwide. According to current rankings by Nomads.com, Paraguay’s capital now ranks among the leading international destinations for location-independent professionals. This trend is drawing a young, international clientele seeking central, safe, and vibrant neighborhoods with excellent infrastructure—exactly what the Park Lofts Tower site delivers.

This directly boosts attractiveness and profitability on platforms like Airbnb and Booking.com: demand for flexible, high-quality accommodation in prime city locations is driving up both occupancy and average nightly rates. Properties that combine lifestyle, dining, shopping, and business access consistently achieve top performance in the short-term rental market.

Adding to this momentum, Paraguay recorded the world’s highest growth in international air arrivals in Q1 2025, according to the UN Tourism Report: +53% year-over-year, far ahead of countries such as Brazil or Vietnam. These record visitor numbers fuel further demand, especially for accommodation in premium central districts of the capital.

The impact: The combination of being the No. 1 digital nomad growth hub and a record-breaking international tourism destination makes AAA sites like Park Lofts Tower some of the most profitable, rental-driven real estate opportunities on the continent. Proximity to Asunción’s cultural, culinary, and economic hotspots guarantees both long- and short-term demand, ensures maximum occupancy, and supports above-average daily rates. For investors, these factors translate into a rare opportunity to secure high, stable rental income through platforms like Airbnb and Booking.com—within one of the fastest-growing lifestyle and business tourism markets worldwide.

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